Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.
Adobe's research points to its introduction as a major factor for engagement growth. Other studies tend to agree, as a report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages. Read More