Paul Barron is a renown Author, Pubisher, Producer and brand builder. As the guy who coined the term "Fast Casual" he has been on the forefront of what he calls the consumer revolution. Social media has played a big part of not only the rise of today's savvy consumer but also represents a fundamental shift in business. Paul has been on the forefront of the technologies that drive the web, social and publishing for more than 20 years.
With accolades from the likes of Starbucks, Sonic Drive In, Jack In the Box, McDonalds, Panera Bread and Microsoft and many other leading brands, Paul is considered to be the expert on the pulse of the American Food and retail consumer. He has spent the past two decades in developing a science of understanding the consumer and how they interact with brands and business. He is now focused on digital brand science which is a combination of social and digital interaction that drives real life business.
Speaking topics for the 2011-2012 Season
The Changing Ladscape of the American Consumer
Get inside the mind of todays social savvy and connected consumer with real social data and insights to understand your brand or business.
New Age Digital Brand Science
The map of how you build brands has forever changes. Get the insights of social, digital and IRL connections from decades of consumer analytics and todays social science.
Building the Franchise Dream in the Social Consumer Revolution
You think the social is just a fad? Did you think the the cell phone was just a fad? Monetizing social is like monetising your phone - its no longer a strategy its a business asset. Learn how consumer seek this engagement more than you could ever imagine.